The Belgrade-based digital agency is now an Automattic for Agencies partner and is listed in Automattic’s directory of vetted WordPress.com development agencies. It is one of the few agencies from the region to qualify.
Belgrade, Serbia — June 18th — New Look, a Serbian digital agency, has joined the Automattic for Agencies program as a partner and earned a listing in the WordPress.com Development Services directory. To be listed, agencies apply and pass a review of their work for security, performance, and usability.
New Look is currently the only agency from Southeast Europe featured in the directory, which lists 65 development agencies worldwide.
WordPress, the open source software behind more than 40% of all websites, is built by a global community. The WordPress.com Development Services directory is operated by Automattic — the company behind WordPress.com, WooCommerce, WordPressVIP, and Pressable — and connects businesses with agencies that have demonstrated expertise building on its products. A listing signals that an agency’s work meets the program’s bar for quality and craft.
“Earning a place in Automattic’s directory is recognition of the quality and expertise we’ve been building for nearly 20 years,” said Ivan Košutić, founder and CEO of New Look. “It tells clients around the world that our work meets a high standard for performance, security, and craft.”
Over the past two decades, New Look has delivered projects for companies and brands across the region, including digital platforms for Erste Bank, regional websites for Addiko Bank, and websites for some of the largest real estate developments in Serbia.
“Modern web development extends far beyond website design. The focus is on performance, code optimization, SEO, and security, all of which matter more than ever,” Košutić said. “We use artificial intelligence in development, but always under the supervision of senior developers: every AI-generated line is reviewed and tested before deployment. We’re also building AI agents that help companies automate business processes.”
“We’re investing heavily in headless WordPress architecture, which separates a system’s frontend and backend,” he added. “It delivers far better performance, flexibility, and scalability, especially for large-scale ecommerce and media projects.”
Beyond web development, New Look has built its own marketing automation platform, Sales Snap, which helps businesses strengthen customer relationships, automate communication, and grow ecommerce revenue. It is used by some of the largest ecommerce companies in Serbia, including Gigatron, Ananas, Tehnomanija, Dexyco, and BENU Pharmacies.
New Look’s listing is available in the WordPress.com Development Services directory at wordpress.com/development-services.
About New Look
New Look is a digital agency based in Belgrade, Serbia, specializing in web development, design, and digital solutions. Learn more at newlook.rs.
About Automattic for Agencies
Automattic for Agencies is the WordPress partner program backed by Automattic. It’s built to support agency growth, reduce delivery risk, and strengthen long-term client relationships. Learn more at automattic.com/for-agencies. Automattic is a fully distributed company with 1,400+ employees worldwide, speaking 100+ different languages, united by a mission to democratize publishing, commerce, and messaging. Its products — including WordPress.com, WooCommerce, WordPress VIP, Tumblr, Jetpack, Pocket Casts, Day One, and Beeper — serve hundreds of billions of page views per year. Automattic is a major contributor to the open source WordPress project. The vast majority of our work is available under the GPL. Follow us on Twitter, Facebook, and YouTube. For more, visit automattic.com
