Everyone is talking about SEO, and what exactly is SEO?

SEO is a set of activities that helps you rank your site better in search engines.

A well-done optimization will allow you to be at the top of Google search.

And how to do that?

Techniques used in site optimization can be grouped into two areas: On-site SEO and Off-site SEO. From this we see that SEO is a set of activities that are performed on and off the site in order to rank better on Google.

On-site SEO is a part of optimization that is done on the site itself. Coding, tags, technical elements on pages and files on the server that affect ranking factors. This includes the organization of web pages, elements on the page, the amount of images, texts, videos and more, as well as their relationship, the frequency of adding content.

Off-site SEO is the part that applies to everything related to your site and not on your server. Links from other sites to yours, mentioning your brand or linking to the site, appearing on the site on the accounts of other people and companies.

SEO is an abbreviation of the English term Search Engine Optimization. The literal translation in Serbian is Search Engine Optimization.

Why do you need SEO?

The logical answer is because you need your site to be seen by as many people as possible, because search engines are the primary tool that people use to find the information they need.

• Search engines like Google redirect traffic directly to websites and they are the main link between your site and the end user. This leads to the fact that if you do not find yourself at the top of the search your website is in trouble. The solution is website optimization, ie SEO.

• If you have not optimized the site with relevant keywords, Google search engine will not display your website, as it needs enough information to display relevant content to the user. However, this is not the end, because Google is constantly improving the algorithm for displaying content on the search engine and it is necessary that SEO is constantly and continuously improved.