Definition of digital marketing

Digital marketing is the promotion and sale of products or services using online strategies. These are activities that are constantly evolving, following the habits of Internet users.

Why is digital marketing useful?

Digital marketing is evolving side by side with the development of technology and an increasing number of people are “online” which makes it easier for companies to reach their target audience in a more efficient way.

Digital marketing channels:

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing (Community management)
  • Advertising on social networks (Facebook advertising)
  • Search Engine Advertising (Google Ads Advertising)
  • Affiliate Marketing
  • Native Advertising
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Influencer marketing



SEO optimization is a set of activities and techniques used to increase the visibility of a website on Google search engine. When a website is ranked well, that is, when it is on the first page of Google, it means that it is optimized in the right way and will receive more visits. The goal of website optimization is to make the website better positioned when entering a relevant keyword when searching.


Content marketing literally means “content marketing” and is the creation of content that aims to provoke positive reactions from the target audience. The goal of content marketing is to establish communication with end users and thus build their trust and loyalty.

SOCIAL MEDIA MARKETING (Community management)

Social networks have become a necessary link between companies and end consumers, which leads to the fact that community marketing is essential for business. Community management is the effective management of social networks and contributes to connecting the company with end users.


Advertising on social networks (Facebook, Instagram, LinkedIn, Twitter) is one of the ways to reach a specific target audience for a specific product or service. It serves to increase sales and increase brand awareness.


Native advertising is experiencing increasing popularity, and literally means natural advertising. This is sponsored content that naturally matches the topic on the website where the content was published. This type of advertising is designed to avoid all the negative effects of classic advertising.


Social networks have created space for the development of new occupations such as the profession of influencer. Influencers are people of influence in a certain industry with a large community on social networks and thus represent one of the effective channels of digital marketing. This way you can build trust with existing and potential customers and raise brand awareness.

Digital marketing can help in the following segments:

  • Increasing sales
  • Raising brand awareness
  • Personalizing the offer
  • Efficient and effective promotion of products and services
  • Low promotion costs
  • Easier connection with end consumers
  • Build trust with your customers

Digital marketing is a separate area of marketing that deals with creating an online strategy to brand and increase sales. Digital marketing includes all marketing activities related to the use of electronic devices or the Internet. Companies use digital channels, such as search engines (google), social networks (Facebook, Instagram…), emails and other websites to connect with current and potential customers.

SEARCH ADVERTISING (Google Ads Advertising)

The largest search engine in the world and one of the most important starting points when it comes to online search is Google. From him, further visits to sites begin, people use it to get more information, research more brands and companies, etc. Google advertisers are offered two types of search advertising:

• Google Search Ads: Text ads that appear on the first page of search engines, when people type in pre-defined keywords that are relevant to a particular product or service.

• Google Display Ads: visual ads – a banner that appears on Google partner sites, selected according to the interests of the target group. Display advertising offers an additional remarketing option.


Affiliate marketing is one of the areas of digital marketing that aims to promote both the products and services of another company from your website. In this way, partner product promotion is performed and sales are influenced.


Email marketing is the use of email as a channel to promote products and services, in other words this is a channel to connect with existing and potential users. It is one of the most cost-effective ways to promote a database.


Online PR is a concept of public relations in digital form. So, online PR is a method of increasing the presence on online platforms, all with the aim of presenting a certain image of the company to a wide audience.


Inbound marketing is a specific way of digital communication and can be said to be a type of content marketing. It’s actually a way to set up creative content where in return you get certain data from the user that you use to create a database that can later be used for email marketing.


Digital marketing has many opportunities and its channels can be used in a good way to improve business. It is very important to use digital tools for a certain branch in order for the results of this way of promotion to be successful. If you need advice you can contact our team and we will help you with your digital strategy.

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