Definition of digital marketing
Digital marketing is the promotion and sale of products or services using online strategies. These are activities that are constantly evolving, following the habits of Internet users.
Why is digital marketing useful?
Digital marketing is evolving side by side with the development of technology and an increasing number of people are “online” which makes it easier for companies to reach their target audience in a more efficient way.
Digital marketing channels:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing (Community management)
- Advertising on social networks (Facebook advertising)
- Search Engine Advertising (Google Ads Advertising)
- Affiliate Marketing
- Native Advertising
- Email Marketing
- Online PR
- Inbound Marketing
- Influencer marketing
SEO – SEARCH ENGINE OPTIMIZATION
SEO optimization is a set of activities and techniques used to increase the visibility of a website on Google search engine. When a website is ranked well, that is, when it is on the first page of Google, it means that it is optimized in the right way and will receive more visits. The goal of website optimization is to make the website better positioned when entering a relevant keyword when searching.
Content marketing literally means “content marketing” and is the creation of content that aims to provoke positive reactions from the target audience. The goal of content marketing is to establish communication with end users and thus build their trust and loyalty.
SOCIAL MEDIA MARKETING (Community management)
Social networks have become a necessary link between companies and end consumers, which leads to the fact that community marketing is essential for business. Community management is the effective management of social networks and contributes to connecting the company with end users.
ADVERTISING ON SOCIAL NETWORKS (Facebook advertising)
Advertising on social networks (Facebook, Instagram, LinkedIn, Twitter) is one of the ways to reach a specific target audience for a specific product or service. It serves to increase sales and increase brand awareness.
Native advertising is experiencing increasing popularity, and literally means natural advertising. This is sponsored content that naturally matches the topic on the website where the content was published. This type of advertising is designed to avoid all the negative effects of classic advertising.
Social networks have created space for the development of new occupations such as the profession of influencer. Influencers are people of influence in a certain industry with a large community on social networks and thus represent one of the effective channels of digital marketing. This way you can build trust with existing and potential customers and raise brand awareness.